Being part of a story of the future

Ice hockey, like many other sports, is going through a period of big changes. People expect to be offered a

“As an Arena partner, we can be part of a great story of the future.” Risto Jalo, Ilves

variety of experiences at sporting events, not just what happens on the rink, the track or the pitch. Additional services for audiences, as well as customer facilities and participation through social media platforms are becoming increasingly important parts of the experience.

The Hakametsä arena has served Ilves really well since 1965, but the time has now come to upgrade our facilities and activities. Tampere Deck Arena will be our new home arena; a suitable and modern environment where everyone – players and audiences alike – can enjoy a game of ice hockey. Ice is much the same everywhere, and ice hockey league games are played on a standard size rink according to the familiar rules, but we’re really excited about all the other aspects.

The new arena will really help to expand the international presence of the sport, potentially drawing new top players to play in Finland in addition to hosting world-class tournaments. The rink will be adjustable so that ice hockey can also be played on the NHL-style smaller rink. Most importantly, the arena will offer opportunities to our players of the future. I believe that this project will encourage many junior ice hockey players to reach for their dream of playing in the top teams and in major arenas.

As a Tampere taxpayer, I think that the arena is a brilliant investment in a prime location. The arena will create new business in the entire area, and now is the time to join in. As someone who loves entertainment and culture, I’m also delighted that interesting, world-class events will be on offer within a reasonable distance from my home.

As an Arena partner, we can be part of a great story of the future. I’m sure that one chapter of this story will feature Ilves playing in the final and winning the championship in our home arena.

Risto Jalo, Managing Director, Ilves-Hockey Oy

Tampereen Ilves is a sports club founded in 1931; it is especially known for its ice hockey activities. Ilves plays in the SM-liiga (the Finnish Elite League). Ilves has won the Finnish ice hockey championship a total of 16 times. Read more