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Veikkaus: Collaborating to create a next-generation casino

Collaborating to create a next-generation casino

“Casino Tampere will harness technologies of the future to improve customer experience, security and a responsible gaming experience.” Ari Tuuli, Veikkaus

Competition for people’s attention and leisure time is getting fiercer. Experiences are constantly and easily available in the digital world, and they are often delivered straight to your sofa at home. Yet, people want to be offered new experiences live and in the company of other people. Sports events, festivals and concerts across the world that bring hundreds of thousands of people together are proof of this.

Veikkaus Casino Tampere, Veikkaus’s second casino in Finland, will be built on the idea of working together, which is why various parties have already been involved in its design phase. Potential users of the casino have been extensively consulted, and customer and service paths are being developed in collaboration with the various partners.

Municipalities in Finland were asked to submit suggestions for the new casino’s site, and the on-going experience competition (in Finnish) invites everyone to be part of the creation of the most modern, cutting-edge and responsible casino in Europe. The competition is seeking completely new, imaginative experiences to be provided at the casino. How does a casino combine the latest ideas in service, interior design, design and technology? What’s the thing that makes people spontaneously exclaim WOW?

The casino, like the entire arena, will be a testament to collaborative activities. It will serve its customers seamlessly through its entire partner network. Casino Tampere will combine gaming with hotel and restaurant services as well as sporting and cultural events. Its location right in the heart of the city will encourage people to come to the venue, and the arena, home to two ice hockey teams, will also ensure that the casino guests can experience the exciting atmosphere live.

Your sofa at home can be beaten, but it takes skills and courage to do things in a new way. Consumer expectations are high and digital features will offer unprecedented ways to meet them. New identification methods, 5G, holograms, virtual and augmented reality and many other as yet unknown opportunities will lead the way to a whole new kind of customer and service experience. New technologies will also help to improve security and responsible implementation of all stages of service, which is particularly important when it comes to the gaming sector.

We will have various means to surprise even the most demanding customers, right from the moment they first think about going to the arena or an event.

Ari Tuuli, Project Manager, Casino Tampere, Veikkaus

Veikkaus is to open its second casino in Finland. Casino Tampere, which aims to be the most modern casino in Europe, will offer more than 100 slot machines, about a dozen table games, cash and tournament poker, sports games and Veikkaus’s other digital and mobile games. As with all gaming venues, Casino Tampere will admit customers who are 18 years and older.

Red Bull becomes Tampere Deck Arena partner

Red Bull becomes Tampere Deck Arena partner

 

Red Bull is the official energy drink partner of Tampere Deck Arena. The cooperation agreement covers not only the sale of energy drinks but also collaboration in marketing activities.

Under the agreement, Red Bull drinks will be sold at all of the arena’s outlets, and the agreement will cover all events held at the arena. The arena’s utilisation rate will be high right from its opening, as the two Tampere hockey teams, Ilves and Tappara, will play their home games there from the 2021-2022 season. The arena will also be the main venue for the 2022 Ice Hockey World Championships.

“The agreement with Tampere Deck Arena is important to us. Our investment in local ice hockey kicked off last year with the Red Bull Läpimurto concept, and with this arena collaboration we will be more involved in the actual game events”, says Red Bull’s Country Manager, Petteri Parta.

Tampere Deck Arena will also be a venue for a wide range of international cultural and musical events and experiences with a variety of artists.

“In addition to sports, we will also support local culture together with some of the biggest festivals and artists in Finland. Tampere Deck Arena’s capacity of 15,000 guests will be a great setting where we can take event experiences to the next level,” Parta continues.

“We are very happy and proud to have partnered with Red Bull. Red Bull will be a great boost to the arena’s partner network in terms of marketing, event and adventure activities, both in Finland and internationally,” says Mika Sulin of Starsquad Oy, which is responsible for partnerships at Tampere Deck Arena.

 

 

Red Bull

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only the energy drink itself but also Red Bull’s unique marketing concept. Red Bull energy drink was launched in its home market in Austria on 1 April 1987. It was not just the launch of a brand new product but also the launch of a whole new product category. Red Bull is now available in more than 171 countries, and about 75 billion cans of Red Bull have been consumed to date.

 

Photo: Jacobo Medrano, Red Bull Content Pool

Veikkaus: Collaborating to create a next-generation casino

Collaborating to create a next-generation casino

“Casino Tampere will harness technologies of the future to improve customer experience, security and a responsible gaming experience.” Ari Tuuli, Veikkaus

Competition for people’s attention and leisure time is getting fiercer. Experiences are constantly and easily available in the digital world, and they are often delivered straight to your sofa at home. Yet, people want to be offered new experiences live and in the company of other people. Sports events, festivals and concerts across the world that bring hundreds of thousands of people together are proof of this.

Veikkaus Casino Tampere, Veikkaus’s second casino in Finland, will be built on the idea of working together, which is why various parties have already been involved in its design phase. Potential users of the casino have been extensively consulted, and customer and service paths are being developed in collaboration with the various partners.

Municipalities in Finland were asked to submit suggestions for the new casino’s site, and the on-going experience competition (in Finnish) invites everyone to be part of the creation of the most modern, cutting-edge and responsible casino in Europe. The competition is seeking completely new, imaginative experiences to be provided at the casino. How does a casino combine the latest ideas in service, interior design, design and technology? What’s the thing that makes people spontaneously exclaim WOW?

The casino, like the entire arena, will be a testament to collaborative activities. It will serve its customers seamlessly through its entire partner network. Casino Tampere will combine gaming with hotel and restaurant services as well as sporting and cultural events. Its location right in the heart of the city will encourage people to come to the venue, and the arena, home to two ice hockey teams, will also ensure that the casino guests can experience the exciting atmosphere live.

Your sofa at home can be beaten, but it takes skills and courage to do things in a new way. Consumer expectations are high and digital features will offer unprecedented ways to meet them. New identification methods, 5G, holograms, virtual and augmented reality and many other as yet unknown opportunities will lead the way to a whole new kind of customer and service experience. New technologies will also help to improve security and responsible implementation of all stages of service, which is particularly important when it comes to the gaming sector.

We will have various means to surprise even the most demanding customers, right from the moment they first think about going to the arena or an event.

Ari Tuuli, Project Manager, Casino Tampere, Veikkaus

Veikkaus is to open its second casino in Finland. Casino Tampere, which aims to be the most modern casino in Europe, will offer more than 100 slot machines, about a dozen table games, cash and tournament poker, sports games and Veikkaus’s other digital and mobile games. As with all gaming venues, Casino Tampere will admit customers who are 18 years and older.

Red Bull becomes Tampere Deck Arena partner

Red Bull becomes Tampere Deck Arena partner

 

Red Bull is the official energy drink partner of Tampere Deck Arena. The cooperation agreement covers not only the sale of energy drinks but also collaboration in marketing activities.

Under the agreement, Red Bull drinks will be sold at all of the arena’s outlets, and the agreement will cover all events held at the arena. The arena’s utilisation rate will be high right from its opening, as the two Tampere hockey teams, Ilves and Tappara, will play their home games there from the 2021-2022 season. The arena will also be the main venue for the 2022 Ice Hockey World Championships.

“The agreement with Tampere Deck Arena is important to us. Our investment in local ice hockey kicked off last year with the Red Bull Läpimurto concept, and with this arena collaboration we will be more involved in the actual game events”, says Red Bull’s Country Manager, Petteri Parta.

Tampere Deck Arena will also be a venue for a wide range of international cultural and musical events and experiences with a variety of artists.

“In addition to sports, we will also support local culture together with some of the biggest festivals and artists in Finland. Tampere Deck Arena’s capacity of 15,000 guests will be a great setting where we can take event experiences to the next level,” Parta continues.

“We are very happy and proud to have partnered with Red Bull. Red Bull will be a great boost to the arena’s partner network in terms of marketing, event and adventure activities, both in Finland and internationally,” says Mika Sulin of Starsquad Oy, which is responsible for partnerships at Tampere Deck Arena.

 

 

Red Bull

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only the energy drink itself but also Red Bull’s unique marketing concept. Red Bull energy drink was launched in its home market in Austria on 1 April 1987. It was not just the launch of a brand new product but also the launch of a whole new product category. Red Bull is now available in more than 171 countries, and about 75 billion cans of Red Bull have been consumed to date.

 

Photo: Jacobo Medrano, Red Bull Content Pool

A strong network
behind the Arena

A world-class arena is born out of cooperation

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Veikkaus: Collaborating to create a next-generation casino

Collaborating to create a next-generation casino

“Casino Tampere will harness technologies of the future to improve customer experience, security and a responsible gaming experience.” Ari Tuuli, Veikkaus

Competition for people’s attention and leisure time is getting fiercer. Experiences are constantly and easily available in the digital world, and they are often delivered straight to your sofa at home. Yet, people want to be offered new experiences live and in the company of other people. Sports events, festivals and concerts across the world that bring hundreds of thousands of people together are proof of this.

Veikkaus Casino Tampere, Veikkaus’s second casino in Finland, will be built on the idea of working together, which is why various parties have already been involved in its design phase. Potential users of the casino have been extensively consulted, and customer and service paths are being developed in collaboration with the various partners.

Municipalities in Finland were asked to submit suggestions for the new casino’s site, and the on-going experience competition (in Finnish) invites everyone to be part of the creation of the most modern, cutting-edge and responsible casino in Europe. The competition is seeking completely new, imaginative experiences to be provided at the casino. How does a casino combine the latest ideas in service, interior design, design and technology? What’s the thing that makes people spontaneously exclaim WOW?

The casino, like the entire arena, will be a testament to collaborative activities. It will serve its customers seamlessly through its entire partner network. Casino Tampere will combine gaming with hotel and restaurant services as well as sporting and cultural events. Its location right in the heart of the city will encourage people to come to the venue, and the arena, home to two ice hockey teams, will also ensure that the casino guests can experience the exciting atmosphere live.

Your sofa at home can be beaten, but it takes skills and courage to do things in a new way. Consumer expectations are high and digital features will offer unprecedented ways to meet them. New identification methods, 5G, holograms, virtual and augmented reality and many other as yet unknown opportunities will lead the way to a whole new kind of customer and service experience. New technologies will also help to improve security and responsible implementation of all stages of service, which is particularly important when it comes to the gaming sector.

We will have various means to surprise even the most demanding customers, right from the moment they first think about going to the arena or an event.

Ari Tuuli, Project Manager, Casino Tampere, Veikkaus

Veikkaus is to open its second casino in Finland. Casino Tampere, which aims to be the most modern casino in Europe, will offer more than 100 slot machines, about a dozen table games, cash and tournament poker, sports games and Veikkaus’s other digital and mobile games. As with all gaming venues, Casino Tampere will admit customers who are 18 years and older.

Ilves: Being part of a story of the future

Being part of a story of the future

“As an Arena partner, we can be part of a great story of the future.” Risto Jalo, Ilves

Ice hockey, like many other sports, is going through a period of big changes. People expect to be offered avariety of experiences at sporting events, not just what happens on the rink, the track or the pitch. Additional services for audiences, as well as customer facilities and participation through social media platforms are becoming increasingly important parts of the experience.

The Hakametsä arena has served Ilves really well since 1965, but the time has now come to upgrade our facilities and activities. Tampere Deck Arena will be our new home arena; a suitable and modern environment where everyone – players and audiences alike – can enjoy a game of ice hockey. Ice is much the same everywhere, and ice hockey league games are played on a standard size rink according to the familiar rules, but we're really excited about all the other aspects.

The new arena will really help to expand the international presence of the sport, potentially drawing new top players to play in Finland in addition to hosting world-class tournaments. The rink will be adjustable so that ice hockey can also be played on the NHL-style smaller rink. Most importantly, the arena will offer opportunities to our players of the future. I believe that this project will encourage many junior ice hockey players to reach for their dream of playing in the top teams and in major arenas.

As a Tampere taxpayer, I think that the arena is a brilliant investment in a prime location. The arena will create new business in the entire area, and now is the time to join in. As someone who loves entertainment and culture, I'm also delighted that interesting, world-class events will be on offer within a reasonable distance from my home.

As an Arena partner, we can be part of a great story of the future. I'm sure that one chapter of this story will feature Ilves playing in the final and winning the championship in our home arena.

Risto Jalo, Managing Director, Ilves-Hockey Oy

Tampereen Ilves is a sports club founded in 1931; it is especially known for its ice hockey activities. Ilves plays in the SM-liiga (the Finnish Elite League). Ilves has won the Finnish ice hockey championship a total of 16 times. Read more

Veikkaus: Collaborating to create a next-generation casino

Collaborating to create a next-generation casino

“Casino Tampere will harness technologies of the future to improve customer experience, security and a responsible gaming experience.” Ari Tuuli, Veikkaus

Competition for people’s attention and leisure time is getting fiercer. Experiences are constantly and easily available in the digital world, and they are often delivered straight to your sofa at home. Yet, people want to be offered new experiences live and in the company of other people. Sports events, festivals and concerts across the world that bring hundreds of thousands of people together are proof of this.

Veikkaus Casino Tampere, Veikkaus’s second casino in Finland, will be built on the idea of working together, which is why various parties have already been involved in its design phase. Potential users of the casino have been extensively consulted, and customer and service paths are being developed in collaboration with the various partners.

Municipalities in Finland were asked to submit suggestions for the new casino’s site, and the on-going experience competition (in Finnish) invites everyone to be part of the creation of the most modern, cutting-edge and responsible casino in Europe. The competition is seeking completely new, imaginative experiences to be provided at the casino. How does a casino combine the latest ideas in service, interior design, design and technology? What’s the thing that makes people spontaneously exclaim WOW?

The casino, like the entire arena, will be a testament to collaborative activities. It will serve its customers seamlessly through its entire partner network. Casino Tampere will combine gaming with hotel and restaurant services as well as sporting and cultural events. Its location right in the heart of the city will encourage people to come to the venue, and the arena, home to two ice hockey teams, will also ensure that the casino guests can experience the exciting atmosphere live.

Your sofa at home can be beaten, but it takes skills and courage to do things in a new way. Consumer expectations are high and digital features will offer unprecedented ways to meet them. New identification methods, 5G, holograms, virtual and augmented reality and many other as yet unknown opportunities will lead the way to a whole new kind of customer and service experience. New technologies will also help to improve security and responsible implementation of all stages of service, which is particularly important when it comes to the gaming sector.

We will have various means to surprise even the most demanding customers, right from the moment they first think about going to the arena or an event.

Ari Tuuli, Project Manager, Casino Tampere, Veikkaus

Veikkaus is to open its second casino in Finland. Casino Tampere, which aims to be the most modern casino in Europe, will offer more than 100 slot machines, about a dozen table games, cash and tournament poker, sports games and Veikkaus’s other digital and mobile games. As with all gaming venues, Casino Tampere will admit customers who are 18 years and older.

Ilves: Being part of a story of the future

Being part of a story of the future

“As an Arena partner, we can be part of a great story of the future.” Risto Jalo, Ilves

Ice hockey, like many other sports, is going through a period of big changes. People expect to be offered avariety of experiences at sporting events, not just what happens on the rink, the track or the pitch. Additional services for audiences, as well as customer facilities and participation through social media platforms are becoming increasingly important parts of the experience.

The Hakametsä arena has served Ilves really well since 1965, but the time has now come to upgrade our facilities and activities. Tampere Deck Arena will be our new home arena; a suitable and modern environment where everyone – players and audiences alike – can enjoy a game of ice hockey. Ice is much the same everywhere, and ice hockey league games are played on a standard size rink according to the familiar rules, but we're really excited about all the other aspects.

The new arena will really help to expand the international presence of the sport, potentially drawing new top players to play in Finland in addition to hosting world-class tournaments. The rink will be adjustable so that ice hockey can also be played on the NHL-style smaller rink. Most importantly, the arena will offer opportunities to our players of the future. I believe that this project will encourage many junior ice hockey players to reach for their dream of playing in the top teams and in major arenas.

As a Tampere taxpayer, I think that the arena is a brilliant investment in a prime location. The arena will create new business in the entire area, and now is the time to join in. As someone who loves entertainment and culture, I'm also delighted that interesting, world-class events will be on offer within a reasonable distance from my home.

As an Arena partner, we can be part of a great story of the future. I'm sure that one chapter of this story will feature Ilves playing in the final and winning the championship in our home arena.

Risto Jalo, Managing Director, Ilves-Hockey Oy

Tampereen Ilves is a sports club founded in 1931; it is especially known for its ice hockey activities. Ilves plays in the SM-liiga (the Finnish Elite League). Ilves has won the Finnish ice hockey championship a total of 16 times. Read more

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